Digital Marketing


24
Sep 13

Job-Seekers Bring Traditional Industries into the Digital Age

Job-seekers show they can bring traditional industries into the digital ageA programme aimed at reskilling workers so they can capture opportunities in the digital age is having an impact on the fortunes of traditional organisations that also need to propel themselves in the digital direction.

Ahead of the WebElevate showcase this Wednesday, we got a chance to see some of the apps that job-seekers have built for businesses.

On Wednesday, prospective employers will be given a chance to see some of the high quality apps, games and websites built for industry partners of the Digital Skills Academy.

Graduates include mobile app and game developers, digital project managers, online marketers, web video producers, copywriters, UX designers and front-end developers.

Among the apps on show will be learning apps and games built for Gill & Macmillan, a mobile app for the Ernst & Young Entrepreneur of the Year alumni, an analytics dashboard for Houghton Mifflin Harcourt, a children’s literacy app for the Educational Company of Ireland, a digital marketing campaign for IDA Ireland, a recruitment website for Version 1, and a game developed for the cartoon series Pencil Pilots.

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13
Jul 13

Irish Businesses to Receive €2.5k ‘Digital Vouchers’.

National Digital Strategy

“Digital Twice as Likely to Create Jobs”

Irish businesses are to receive vouchers worth €2,500 to spend on digital development under a new government scheme. Up to 2,000 companies will receive the funding next year, with the aim of extending it to 10,000 in the next budget.

The initiative is one element of the National Digital Strategy being unveiled by Communications Minister, Pat Rabitte today. The vouchers will form part of a wider plan to encourage further growth in Ireland’s digital economy, which is currently contributing 4.4% to GDP.

 

Businesses will be free to spend the funding on any aspect of their digital strategy, whether an ecommerce system or a new app. Rabitte says the scheme is intended to help businesses “make the first step into the digital economy”, and to qualify they will be expected to invest an equal amount themselves.
Rabitte says that businesses that trade online are twice as likely to create jobs compared to those that don’t. Digital accounts for 95,000 Irish jobs at present, and as an industry is growing at ten times the rate of the overall economy.

Yet CSO figures indicate that less than a quarter of Irish businesses currently trade online. Irish people spend nearly €4bn online each year, but three quarters of this goes to businesses

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29
Jun 13

Adara creates 30 jobs in Ireland with Dublin office opening.

US digital marketing company Adara Global is to create 30 jobs over two years by establishing its Europe, Middle East & Africa headquarters in Dublin.

Adara helps digital advertisers use data to reach targeted traveller audiences, while aiding travel companies to turn their data into new revenue streams.

The company recently announced an agreement with Ryanair amid plans to grow its business outside of its US homeland in Europe and beyond.

The new base will be responsible for ad operations, key account management and finance. The Irish government worked closely with the company to attract the investment to Ireland.

Chief executive Layton Han said: “Following an analysis of different locations we chose to locate our European headquarters in Dublin due to its rare mix of an exceptional talent pool, ease of accessibility to Europe’s major markets, competitive costs of doing business and its vibrant local technology business scene.

“Our new HQ provides us with a solid base to increase our EMEA market base and further grow our global footprint.”

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13
Jun 13

Groupon to create 20 new jobs

DAILY deals website Groupon is to take on 20 more staff in Dublin, as it seeks to leave its troubled past behind.

The US firm, based in central Dublin, said it would hire the staff as part of an expansion of its “software development centre” in the capital.

Groupon is looking for “experienced software engineers, computer programmers, data scientists and computational marketers, as well as for new college graduates in related disciplines”.

The expansion will take the headcount at Groupon’s operation here past 30. The firm arrived in Ireland last year.

Groupon’s chief marketing officer Rich Williams said his employer was “incredibly pleased to be actively recruiting for the Dublin office”.

“Groupon is driving growth through big-data analytics, and we want to hear from candidates with competencies across a range of areas, including maths, statistics computing, science and sociology,” Mr Williams said.

Enterprise Minister Richard Bruton welcomed the expansion, while the IDA’s Barry O’Leary, who is supporting the investment by Groupon, said the expansion would “significantly add to our cluster of cutting-edge online companies at the forefront of innovation in the online sector”.

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30
Apr 13

Wayra to go for Ten Irish Start-ups

HomeEntrepreneurs from all over the world are being invited to put forward their digital projects in order to win a place at one of  Telefónica’s Wayra academies for startups in Buenos Aires, Caracas, Lima, Madrid, Mexico City, Munich Santiago, and Dublin where up to 10 places are available.

Focused on the fields of Internet and new technologies, the common factor in the businesses that Wayra decides to accelerate is that they make the most of the advantages to innovate. In this call, the focal point is products and solutions in the fields of Big Data, M2M (Machine to Machine), mobile, virtualization and cloud services (XaaS), although not exclusively. Wayra is open to any kind of proposal in the fields of technological innovation.

In Wayra’s Dublin academy, after passing through the selection process, the best projects take part in the acceleration programme which provides them with financing of €40,000; expert mentors; dedicated workspace for up to 9 months for their team; Wayra also claim to be able to provide favourable commercial terms with leading technology suppliers. In addition, each business has the potential to access Telefónica Group’s businesses worldwide. Entrepreneurs will also join Wayra’s investor, partner and expert network in different parts of the world.

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15
Mar 13

Digital Marketing Institute to create 30 jobs

IAN DODSON GRAD NIGHT SPEAKING 3-O09_CROP_1 WEB_WEBThe Digital Marketing Institute is to create 30 new jobs this year, the education company said today.

The company will add 10 new people to its staff with the opening of a new London office, and will hire a further 20 people over the course of the year.

The new positions encompass roles across content management, membership, event management, sales, finance and administration.

The company employs 15 people in its Dublin offices with a total of 39 new roles being created in both Dublin and the new offices in London by mid-2014.

Chief executive Ian Dodson said the company had worked hard over recent years to create “the best digital training programmes”.

“The 2013 recruitment drive is a consequence of this success and we are very positive for the future.”

Towards the ends of 2012 the company secured a number of key international partnership deals, worth €8 million, with education providers in India, South Africa and Malaysia.

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