Advertising


7
Jun 13

Mayo woman launches new Irish marketing business venture.

B* DifferentAn exciting addition to the marketing world has come into being with the launch of new marketing business called B*Different.

Founded by Mayo business woman, Eimear McCormack, B*Different promises to deliver a quirky and original one stop shop for all big and little brands’ marketing needs. From digital marketing across to traditional marketing activity B*Different promises to make each client’s brand stand out from his/her competition by creating and implementing tailored digital marketing plans for each business.

In the current economic climate it is vital to stand out from competitors with creativity a significant factor in being one step in front of the rest. The team at B*Different appreciate that start ups are part of the future for Ireland’s growth in the business world, with this in mind they have designed a special package specifically for Irish start-up businesses, ‘B*Beta’. Ms McCormack explained this in more detail saying: “With the explosion of people setting up start-up businesses in Ireland, especially in the tech sector I felt it was an untapped area and one in which B*Different could fill. B*Beta is especially designed to help start-ups from brand creation, digital marketing, traditional marketing to get to the next level in their start-up.”

Welcoming the exciting new business venture, she added: “I established B*Different to add something different to the digital/traditional marketing landscape in Ireland. B*Different’s core mission is to provide top quality marketing services and excellent customer service. B*Different will make a difference to client’s marketing efforts – that’s our guarantee.”

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31
May 13

10 Start-ups Designing the Future of Advertising.

Ireland's Hot New EntrepreneursAn Irish newspaper is moonlighting as a start-up incubator. Check out the small companies it’s trying to nurture.

The newspaper The Irish Times is looking to answer a question near and dear to the hearts of media companies everywhere: What is the future of advertising? It asked entrepreneurs to submit their best ideas for companies that might help media–say, a newspaper–make money in coming decades, now that the sun has set on classified ads.

More than 100 start-ups applied to be incubated at the Times, applicants has been whittled down to a final 10, which were selected by a panel of Ireland’s largest media buyers, including Tyson Pearcey of Mindshare and Paul Farrell of Initiative. The competition, dubbed Fusion, will close on June 14, when a judging panel selects an overall winner right before the Cannes Lions International Festival of Creativity in Dublin.

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